Customers order on their own terms
Give buyers a self-service portal where they see their negotiated prices, stock levels, and order history — without calling your sales team for every reorder.
Industry
Your B2B system stays. Ecommerce builds around it.
You have invested years in B2B for pricing, inventory, and customer data. Nordic Web Team helps you add ecommerce on top — with the right platform, clean data, and a delivery plan that fits your business.
Fits with
About the area
B2B systems are built for account-based pricing, complex product structures, and order management across warehouses and sales channels. They do that job well. Where they become limiting is when you need a modern buying experience — self-service portals, filtered product catalogues, real-time stock visibility, or responsive storefronts that work for both field reps and end customers. That gap is not a system failure. It is a delivery question: which ecommerce platform fits your product range and customer base, how data moves between systems, and what surrounding work — UX, content, quality assurance, rollout — needs to happen to make the investment pay off.
Relevant systems in this setup
These systems often show up when we plan ecommerce for this type of business. Use them as concrete tracks for CRM, payments, and ERP.
Strengths
Account-based pricing kept intactPlatform-agnostic adviceManufacturing and wholesale focusPhased rollout approach
Business benefits
Sales reps sell instead of process orders
When routine orders move online, your account managers spend time on relationships and upselling, not keying in repeat purchases.
One product truth across every channel
Product data, pricing tiers, and inventory sync from B2B so your ecommerce store never contradicts what your ERP already knows.
Platform matched to your reality
Norce handles complex catalogue and multi-market setups. Shopware gives flexibility for growing wholesale operations. Magento with Hyvä delivers performance for large catalogues. We help you choose based on your data, your customers, and your budget.
Reduced risk through phased delivery
Start with a discovery sprint, validate the architecture, then roll out market by market or product category by category. No big-bang launches required.
Aftermarket and spare parts made findable
Structure part numbers, compatibility data, and accessories so buyers find the right component without a phone call — critical for manufacturers and aftermarket distributors.
Reference cases
See how we have solved similar setups in practice and use these cases as the next step in your internal evaluation.
Delivery approach
Junipeer acts as the integration layer between B2B and your chosen ecommerce platform, handling the flow of products, pricing, stock, customers, and orders. But the integration is only one part of the work. Nordic Web Team also covers platform selection, data quality review, UX and content planning, QA, and rollout coordination — everything needed to make the connection between systems actually deliver business results.
Beyond the integration
The integration is only one part of the work. Platform choice, data quality, content, UX, QA, and the launch itself also need to be planned and delivered for the solution to work in practice.
1
Discovery and platform selection
We map your B2B setup, catalogue complexity, customer types, and growth plans. Then we recommend whether Norce, Shopware, or Magento with Hyvä fits best — or a combination across markets.
2
Architecture and integration design
We define which data flows between B2B and the ecommerce platform, how pricing tiers and customer-specific catalogues translate, and where Junipeer handles the sync.
3
Build and quality assurance
Frontend, backend, and integration are built in parallel. We test data accuracy, edge cases in pricing logic, and the full order cycle before anything goes live.
4
Launch and optimisation
Rollout is planned in phases — by market, customer segment, or product range. After launch, we monitor performance, fix friction points, and iterate based on real buyer behaviour.
FAQ
Do we need to replace our B2B system?⌄
No. The entire approach is built around keeping B2B as your core system for pricing, inventory, and customer management. Ecommerce is added as a separate layer that reads and writes data back to B2B.
Which ecommerce platform should we choose?⌄
It depends on your catalogue size, market structure, and buying flows. Norce is strong for multi-market B2B with complex pricing. Shopware works well for mid-size wholesalers who want flexibility and fast iteration. Magento with Hyvä suits large catalogues where frontend performance matters. We evaluate all three against your specific situation and recommend accordingly.
What data typically syncs between B2B and the ecommerce platform?⌄
Products, pricing tiers, customer-specific price lists, stock levels, and orders are the most common flows. The exact scope depends on your B2B configuration and ecommerce requirements. Junipeer handles the data layer, and we define exactly which fields and update frequencies make sense during the architecture phase.
What does a project like this cost?⌄
Engagements range from a focused discovery sprint to a phased rollout across multiple markets or segments. The total investment depends on platform choice, catalogue complexity, number of integrations, and how many phases you plan. We scope and price after the discovery phase so the estimate is grounded in your actual data and requirements.
What work is involved beyond the integration itself?⌄
Quite a lot. Platform selection, data quality cleanup, UX design, content strategy for product pages, quality assurance of pricing and order flows, and rollout planning all sit alongside the technical integration. Nordic Web Team delivers or coordinates all of it — the integration is one workstream, not the whole project.