Nordic Web Team

Ecommerce guides and resources

In-depth guides to help you navigate platform choices, integrations, and migration paths in modern ecommerce. Each guide draws on our experience across Norce, Shopware, Shopify, and Magento.

What these guides cover

Platform selection, headless and composable architecture, ERP integration patterns, migration planning, and getting started with ecommerce. Each guide connects to relevant platform and technology pages for deeper detail.

The guides are written for decision-makers and technical leads evaluating their next move in commerce infrastructure.

More categories

Switch focus areas without leaving the landing-page flow.

Platform overview

These are the platforms that often show up inside this category.

Guide
AI

How AI Is Reshaping Ecommerce — and What You Should Do

AI is no longer experimental in ecommerce. It powers search, personalisation, pricing, and warehouse operations at scale. This guide helps decision-makers and technical leads understand where AI delivers real value — and how to implement it on Shopify, Shopware, Norce, or Magento / Hyvä.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
AC

Agentic Commerce: What It Means for Your Ecommerce Stack

AI agents are beginning to browse, compare, and buy on behalf of customers. This guide explains what agentic commerce is, how it affects platform choices, and what you can do now to prepare your store for a world where machines are the buyers.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BE

B2B ecommerce — guide to platform, integration, and launch

B2B ecommerce is about digitalising a buying process that already works. Customer-specific pricing, approval workflows, and repetitive bulk orders require a different architecture from B2C.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
B2B companies evaluating eCommerce platforms, ERP integration and self-service portals
Guide
CF

What is a CRM system in ecommerce?

A CRM (Customer Relationship Management) system keeps customer data, sales, and marketing organised across every channel. This guide explains what a CRM system does in an ecommerce context, when it actually becomes necessary, and how it connects to platforms like Norce, Shopware, Shopify, and Magento.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
CA

Click and collect for ecommerce

Click and collect looks simple from the customer side but requires several systems to coordinate on the back end. This guide walks through what is required of each part of the chain.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
CI

Cloud Infrastructure for Ecommerce: A Practical Guide

Your cloud infrastructure defines how fast your store loads, how well it handles traffic spikes, and how secure your customer data is. This guide helps decision-makers and technical leads evaluate cloud options across major ecommerce platforms.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
CC

Composable commerce — when it pays off, and when it doesn't

Composable commerce means building your ecommerce stack from specialised best-of-breed services instead of a single platform. It unlocks flexibility — and adds delivery complexity. Here is when it is the right choice.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
EA

What the accessibility directive means for your ecommerce

The European Accessibility Act is in force. Every ecommerce site selling to EU consumers must meet WCAG 2.2 AA. Here is what that means for your platform, checkout, content, and development workflow.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
OE

What is omnichannel? A practical guide for ecommerce

Omnichannel means your ecommerce, stores, ERP, and inventory all share the same data. Here is what that actually means in practice — and what it takes to make it work across all your sales channels.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
OM

Order Management That Scales With Your Ecommerce Business

Order management is the operational backbone of every ecommerce business. This guide breaks down how to structure order flows, what each major platform offers, and where integration choices matter most. Written for technical leads and decision-makers evaluating or refining their ecommerce infrastructure.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
PS

PIM Systems Comparison — Akeneo, inRiver, Pimcore, Bluestone, Plytix, Salsify, Stibo

A neutral head-to-head comparison of the main Product Information Management platforms. This guide breaks down where each PIM system fits, what it costs, and which direct comparisons actually matter when choosing.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
PF

What is PIM — and when does ecommerce need a PIM system?

Product Information Management (PIM) is the system that keeps product information organised across every ecommerce channel. This guide explains what PIM is, when you need a PIM system, and how it integrates with platforms like Norce, Shopware, Shopify, and Magento.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SB

Shopify B2B guide, platform fit and delivery

Shopify Plus B2B has moved from a thin afterthought to a credible mid-market B2B platform. That change matters when you are comparing it against Shopware, Norce or a custom setup. This guide covers what it does well, where it falls short, and how to decide whether it fits your specific B2B model.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SC

Shopify Checkout Extensibility without the usual footguns

Checkout Extensibility replaced checkout.liquid in 2024. This guide covers what you can and cannot customise, how Shopify Functions and UI Extensions work, and Nordic edge cases.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SE

Shopify ERP integration without the usual surprises

Connecting Shopify Plus to Business Central, Fortnox, Visma or NetSuite is where projects run long. This guide covers the integration patterns, data flows and decisions that determine whether it works in practice.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SH

Shopify headless guide, Hydrogen, Storefront API and when to use them

Headless Shopify means keeping Shopify as the commerce backend while replacing the Liquid theme with a custom frontend. It unlocks flexibility but adds cost and complexity. This guide covers when the trade-off is worth it, what Hydrogen delivers today, how Shopify compares with content-first alternatives like Storyblok, and how to avoid the SEO traps that sink most headless projects.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SM

Shopify Markets for Nordic multi-market ecommerce

Shopify Markets lets you run multiple countries from one store. This guide covers how it handles currency, language, tax and payments, where the limits are, and how Nordic expansion works in practice.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SM

A Shopify migration is a delivery, not a replatform

Moving to or from Shopify Plus touches data, integrations, checkout, SEO and operations all at once. This guide walks through what actually changes, where the risk sits, and how to compare Shopify with the alternatives before you commit.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Ecommerce companies evaluating a move to or from Shopify Plus
Guide
SI

Shopify in Sweden — when the platform fits, and when it doesn't

Shopify works in Sweden. Klarna is native in checkout, Swish is available on Plus, and the platform handles SEK, Swedish VAT and multiple markets. This guide covers 2026 pricing, payment providers, shipping, legal requirements and when another platform is the better choice.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Swedish ecommerce decision-makers evaluating Shopify as a platform — including migration candidates from WooCommerce, Magento, Centra, Norce or Litium, and Plus-tier merchants navigating the 2026 B2B, Functions and EAA changes
Guide
UC

Unified commerce — what it is, and when it is the right architecture

Unified commerce runs every sales channel on one platform with one shared data layer. It is often confused with omnichannel. The structural difference matters — and decides which architecture actually fits your business.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
WF

How to Choose a WMS That Fits Your Ecommerce Stack

Your warehouse management system shapes order accuracy, delivery speed, and inventory reliability. This guide helps ecommerce decision-makers and technical leads evaluate WMS options and understand how they connect to platforms like Norce, Shopware, Shopify, and Magento / Hyvä.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BC

B2B checkout with invoice and credit assessment

Net 30 invoice terms, PO numbers, real-time credit checks, and quote-to-order. A B2B checkout has different requirements than a B2C checkout. This guide covers what matters and how to build it right.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BC

Customer-specific pricing in B2B ecommerce

Group price lists, customer-specific pricing, volume discounts, annual agreements, and market pricing. This guide covers how to build the right pricing structure, where pricing logic should live, and how ERP integration works.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BE

B2B ecommerce for manufacturers

Complex catalogs, spare-part relationships, PIM needs, and multiple customer types in one platform. This guide covers what is specific to manufacturers and how ecommerce should be designed for it.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BE

B2B ecommerce for wholesalers

Quick order, one-click reorder, real-time stock, and correct customer-specific pricing. This guide covers what makes wholesale ecommerce successful and which pitfalls are common.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BS

B2B self-service and customer portals

A well-built self-service portal moves repetitive orders from the sales team to the customer. This guide covers what the portal should contain, how platform choice is affected, and what decides whether customers actually use it.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BF

B2B ecommerce for manufacturers

Manufacturers live in their own reality: complex catalog, spare-part hierarchies, multiple customer types, and tight production integration. This guide covers what differs and how to build it right.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
BF

B2B ecommerce for wholesalers

Wholesalers have a different B2B reality than manufacturers. Recurring orders, customer-specific pricing, and tight ERP integration determine whether the portal gets used. This guide covers what you need.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
CA

How to Choose the Right Ecommerce Platform

Picking a platform is one of the most consequential decisions in ecommerce. This guide breaks down Norce, Shopware, Shopify, and Magento/Hyvä from a practical standpoint — covering architecture, cost, flexibility, and fit. It is written for CTOs, ecommerce managers, and founders who want clarity before committing.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
EI

ERP Integration for Ecommerce: A Practical Guide

Your ERP is the backbone of your operations. Connecting it properly to your ecommerce platform determines how well you handle orders, inventory, and customer data at scale. This guide is for decision-makers and technical leads planning or improving an ERP integration.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
HC

A Practical Guide to Headless Commerce Architecture

Headless commerce separates your frontend from your backend, giving you more control over how customers experience your store. This guide is for decision-makers and technical leads who want to understand what headless actually involves, when it pays off, and how it works across platforms like Norce, Shopware, Shopify, and Magento.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
Hyvä for Magento 2: What merchants need to know (2026) logo

Hyvä for Magento 2: What Merchants Need to Know

Hyvä has become the most adopted alternative frontend for Magento 2. This guide explains what it actually changes, where it fits best, and how to evaluate whether it belongs in your roadmap. Written for merchants and technical leads making infrastructure decisions.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
IG

How to Internationalise Your Ecommerce Business in 2026

Expanding into new markets is one of the highest-leverage moves an ecommerce company can make. This guide covers the practical decisions you need to get right — from platform architecture and currency handling to localisation, logistics, and legal compliance. Written for decision-makers and technical leads who want a clear, experience-based roadmap.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
K

Conversion Rate Optimisation for Modern Ecommerce Platforms

Your platform is live and traffic is flowing. Now the question is how effectively that traffic converts. This guide breaks down how to approach conversion rate optimisation (CRO) across Norce, Shopware, Shopify, and Magento/Hyvä — with practical methods you can act on today.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
Magento Performance Optimization 2026 logo

Magento Performance Optimization for 2026 and Beyond

Speed determines revenue. This guide covers the specific techniques, infrastructure decisions, and frontend strategies that make Magento stores fast in 2026. Written for technical leads and decision-makers who want actionable depth, not generic checklists.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
PF

Checkout decisions shape the whole build

Your payment setup affects conversion, operational cost and how easily you can expand to new markets. This guide helps you make the right decision based on your platform and business context.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
SE

How to Start Ecommerce the Right Way

Launching an online store involves more decisions than most teams expect. This guide walks you through the critical choices — from platform selection to go-live — so you can build on a foundation that scales. Written for decision-makers and technical leads entering ecommerce for the first time or rebuilding from scratch.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä
Guide
EM

Change ecommerce platform without losing traffic or momentum

Migrating your ecommerce platform is one of the most consequential decisions a commerce operation makes. This guide walks you through when it is time, how to choose the right platform, and how to protect both SEO and customers through the migration.

Fits with

NorceShopwareShopifyMagento Magento / Hyvä