Campaigns that sell what you actually have
When product availability, pricing, and inventory feed directly into Dotdigital, your campaigns promote what customers can buy right now — not what was in stock yesterday.
Your campaigns run on Dotdigital. Now scale ecommerce around it.
You have invested in Dotdigital for a reason — it drives your customer engagement across channels and markets. Nordic Web Team helps you choose and build the ecommerce platform that turns that engagement into revenue, without replacing what already works.
Fits with
About the system
Dotdigital gives marketing teams strong tools for email automation, SMS, segmentation, and cross-channel campaign orchestration. It works well as a CRM and engagement hub, especially for teams managing multiple markets or complex audience segments. But Dotdigital is not an ecommerce engine. Product data, pricing logic, inventory, checkout, and order management live elsewhere. When the ecommerce layer does not match Dotdigital's capability, campaigns target the wrong stock, personalisation relies on stale data, and the buying experience falls short of what the marketing promised. That gap is not a Dotdigital problem — it is a platform and delivery problem. Closing it requires choosing the right ecommerce platform, designing clean data flows, and making sure every touchpoint from product page to post-purchase email works as one experience.
Strengths
Multi-market campaign alignmentPlatform-agnostic ecommerce advisoryReal-time product and customer data syncPhased rollout with controlled risk
Business benefits
Personalisation built on complete customer data
Order history, browsing behaviour, and segment data flow between your ecommerce platform and Dotdigital so every message reflects what the customer has actually done, not just what they signed up for.
One buying experience across markets
Whether you run Norce for multi-market B2B catalogues, Shopware for complex product logic, or Shopify for fast D2C launches, the storefront and the campaign layer speak the same language.
Less manual work for your marketing team
Automated data sync means your team stops exporting CSVs and reconciling lists. They spend time on strategy instead of data hygiene.
A platform that fits your business, not the other way around
Norce, Shopware, and Shopify each serve different needs. We help you pick based on your catalogue complexity, market structure, and growth plan — not on what is easiest to demo.
Confidence at launch and after
QA, rollout planning, and post-launch monitoring are built into the project. You go live knowing the integration holds under real traffic and real orders.
Delivery approach
Junipeer handles the data layer between Dotdigital and your ecommerce platform, syncing products, orders, customers, and segments through pre-built connectors for Norce, Shopware, and Shopify. But the integration is only one part of the work. A successful project also requires platform selection, data quality review, UX and content planning, thorough QA, and a structured rollout plan. Nordic Web Team delivers the full scope — Junipeer is the integration engine inside a much larger delivery.
Beyond the integration
The integration is only one part of the work. Platform choice, data quality, content, UX, QA, and the launch itself also need to be planned and delivered for the solution to work in practice.
1
Discovery and platform selection
We map your current Dotdigital setup, catalogue structure, market requirements, and business goals. Based on that, we recommend whether Norce, Shopware, or Shopify is the strongest fit — or a combination if your business demands it.
2
Architecture and integration design
We define what data moves between Dotdigital and the ecommerce platform, how it moves, and when. Product feeds, customer profiles, order events, and segment triggers are documented before a single line of code is written.
3
Build and QA
The ecommerce platform is configured, Junipeer connectors are deployed, and the full data chain is tested end to end. We verify that campaigns in Dotdigital reflect real-time ecommerce data under realistic conditions.
4
Launch and optimisation
Rollout follows a structured plan with monitoring in place from day one. After launch, we review data accuracy, campaign performance, and platform health to catch anything that needs adjustment early.
FAQ
Do I need to replace Dotdigital?⌄
No. You keep Dotdigital as your engagement and campaign platform. The project builds the ecommerce layer around it so both systems work together with accurate, shared data.
Which ecommerce platform fits best with Dotdigital?⌄
It depends on your business. Norce is strong for B2B and multi-market catalogues with complex pricing. Shopware handles advanced product logic and enterprise requirements well. Shopify works for teams that want speed to market and a large app ecosystem. We recommend based on your catalogue, markets, and internal capacity — not on a default preference.
What data typically syncs between Dotdigital and the ecommerce platform?⌄
Products, prices, inventory, customer profiles, order history, abandoned carts, and audience segments are the most common data objects. The exact scope depends on your platform choice and campaign setup. Junipeer provides the connectors, and we configure the data model to match your specific needs.
What does a project like this typically cost?⌄
Engagements range from a focused CRM and platform review to a phased implementation over several months. The cost depends on the number of markets, catalogue complexity, and how much surrounding work is needed around UX, content, and data quality. We scope and price after the discovery phase so there are no surprises.
What work is involved beyond the integration itself?⌄
Connecting Dotdigital to an ecommerce platform is one piece. A complete project usually includes platform selection, data quality cleanup, UX and content design for the storefront, QA across devices and markets, and a rollout plan that accounts for real traffic. Nordic Web Team handles the full scope.