Nordic Web Team

UX & Design

UX is all about the customer, we want them to have the best possible experience. Combine that with a fantastic design, and we are good to go.

01 — Where we work

Design built into your build.

01Centra → Norce

Replatforming a live storefront

Moving from one platform to another. Different data model, different rendering, different capabilities. Old screens won't translate one-to-one.

What we design

  • New PDP, PLP, cart and checkout templates
  • B2B pricing & account flows
  • What to keep, what to drop, what to fix
02Frntkey + any backend

New storefront, fast

Your backend is fine — your storefront isn't. We design and build a new composable frontend on Frntkey, connected to your existing Norce, Shopify, Shopware or Magento backend.

What we design

  • Full storefront screens, mobile-first
  • Component library matched to Frntkey
  • Design tokens shared between Figma and code
03Any platform

Fixing what's leaking revenue

The drop-off point is usually identifiable. Hidden costs at checkout entry, forced account creation, a payment method that silently fails on mobile. We find it in your analytics, fix the design, and measure the result.

View
100%
Cart
64%
Checkout
28%
Hidden costs revealedForced account
Paid
22%
Mobile payment friction

What we design

  • Funnel and session data review to find the exact breaking point
  • Redesign scoped to the problem, not the whole store
  • Delivered with before-and-after measurement built in
02 — Why embedded design

A design team that knows your platform.

Most merchants hiring an external design studio get beautiful Figma files and a hard handoff. Their dev team then spends weeks translating intent. We skip that round-trip — because our designer is already in the room.

The common setup

External Design Studio

  • They've never built on Norce or Shopware. The mockups look great and work nowhere.

  • Figma handoff lands in the dev team's lap. Three rounds of "actually, the platform can't do that" later, the timeline is gone.

  • Two contracts, two Slacks, two roadmaps. Nobody owns the full picture.

  • Something breaks after launch. The studio says it's a dev problem. The dev team says it's a design problem..

How we do it

A Design Team Embedded In Your Build

  • We've built on Norce, Shopify, Shopware and Magento. We know what each one can and can't render before the first screen is drawn.

  • Design and build run in the same sprint. What gets drawn gets shipped — no interpretation required.

  • One team, one contract, one conversation. You talk to us, not two separate vendors.

  • If something breaks after launch, it's still our problem. We built it.

03 — Selected Work

DESIGN BUILT INTO YOUR BUILD.

Product page redesign
frntkeyBread&Boxers

Product page redesign

Built on our Frntkey Luxed theme, customised to match the Bread & Boxers brand

What we delivered

  • Mobile-first product templates
  • Optimised add-to-cart flows
  • Gallery & zoom redesign
  • Frntkey CMS integration
UX audit & CRO
Svenska Kennelklubben

UX audit & CRO

What we delivered

  • Funnel & session analysis
  • High-impact redesign scoping
  • A/B test implementation

Why choose Nordic Web Team for UX & Design?

01Design that supports how people actually shop

We design with real user behavior in mind. Navigation, filtering, product pages and checkout flows are built to reduce friction and help customers make decisions faster.

02Close collaboration between design and development

Our designers work closely with developers from the start. That means what we design can actually be built the right way, without unnecessary compromises or rework.

03Focused on performance and conversion

Good design is not just about visuals. We consider speed, accessibility and structure as part of the experience, making sure the storefront looks sharp and performs under real traffic.

Explore our guides on the topics where UX and design meet ecommerce delivery.