Choose a platform
The platform decision comes first and shapes everything that follows. See our platform comparison guide for a detailed breakdown. In brief: Shopify is the fastest to launch. Norce handles enterprise multi-brand and B2B. Shopware offers strong mid-market B2B with open source control. Magento with Hyvä provides deep customization.
For first-timers, Shopify is often the right starting point — unless you have B2B needs, complex pricing logic, or multi-brand requirements from day one. In those cases, evaluate Shopware or Norce from the start to avoid an early migration.
For the frontend, Frntkey provides a plug-and-play headless storefront on Nuxt.js and Tailwind CSS — a complete store that works out of the box but is fully customizable. It's the fastest way to get a high-quality, performant frontend.
Set up ERP integration
You always need an ERP — accounting requirements in Sweden demand it. The most common business systems are Fortnox, Visma.net, and Business Central. The question isn't whether to integrate, but how deep the integration should be from day one.
With Junipeer, standard ERP integrations can be live same-day — in as little as 30 minutes. Orders, invoices, inventory, and customer data sync automatically between your ecommerce platform and ERP. Fully custom integrations are supported too.
Other ERPs supported include SAP S/4HANA, SAP Business One, NetSuite, Monitor, Pyramid, Hogia, Briljant, Jeeves, and Xledger.
Payment setup
Choose payment providers that match your market and customer expectations. Nordic choices include Klarna (buy-now-pay-later, popular with consumers), Svea (invoice and checkout — NWT built official modules for Magento and Shopware), Adyen (global processing), and Nets (Nordic card payments).
For B2B: Briqpay handles business payments with credit checks and invoice flows. Other options: Walley, Avarda, Qliro, Mollie, Kustom. All integrate via Junipeer.
When choosing a platform, consider not just what you need today but where you want to be in two to three years. A platform that handles your current catalog may not scale to thousands of SKUs, multiple warehouses, or international shipping. Evaluate the API surface, the quality of available integrations, and how easy it is to extend functionality without rebuilding core features. Platforms like Shopify offer speed and simplicity, while Norce and Shopware provide deeper flexibility for complex B2B or multi-market setups.
Shipping
Ingrid handles delivery checkout — letting customers choose delivery method, time window, and pickup point directly in the checkout flow. nShift handles transport management: carrier booking, label printing, tracking, and returns. Both integrate through Junipeer.
Your shipping strategy directly affects conversion rates and customer satisfaction. Offering multiple delivery options, including express, standard, and pickup points, lets customers choose the balance of speed and cost that suits them. A shipping management platform like nShift consolidates carriers into a single integration point, making it easier to manage labels, tracking, and returns without maintaining separate connections to each carrier.
Design and UX
The storefront needs to be fast, mobile-optimized, and conversion-focused. Product pages, category navigation, search, and checkout flow are the highest-impact areas. Frntkey provides a performance-optimized starting point with SSR (server-side rendering), structured data, and Core Web Vitals built in. For Magento: Hyvä replaces the slow legacy frontend with a modern, fast alternative.
SEO basics
Structured data, meta titles, canonical URLs, and site speed matter from day one. Both Frntkey and Hyvä are built with SEO in mind — server-side rendering, proper heading hierarchy, and Core Web Vitals optimization. Building SEO into the launch avoids costly retrofitting later.
What does it cost?
Costs depend on platform choice, number of integrations, catalog complexity, and design ambition. Contact us for a quote based on your specific requirements — we'll give you a realistic estimate after understanding your scope.
CRM and marketing automation
A CRM platform helps you turn one-time buyers into loyal customers. By collecting behavioral data, purchase history, and engagement metrics, you can build segmented audiences and deliver targeted communication that drives repeat purchases and increases customer lifetime value.
Klaviyo is a popular choice for ecommerce businesses that want data-driven email and SMS marketing. It integrates natively with most ecommerce platforms and makes it easy to set up automated flows such as abandoned cart recovery, post-purchase sequences, and win-back campaigns.
Dotdigital offers a broader marketing automation suite with strong support for cross-channel campaigns, advanced segmentation, and loyalty programs. It works well for businesses with larger customer bases that need sophisticated orchestration across email, SMS, social, and on-site messaging.
Rule is a Swedish-built marketing platform that combines email automation with audience management. It is a good fit for Nordic businesses that value local support and GDPR-first data practices while still needing powerful automation capabilities.
For product reviews and user-generated content, Yotpo helps you collect and display customer reviews, photos, and Q&A directly on your product pages. Social proof like this has a measurable impact on conversion rates. Nosto takes a different approach by using AI-powered personalization to show each visitor the most relevant products and content based on their behavior, increasing both average order value and engagement.
Good UX is not only about visual appeal. Navigation, search, filtering, product page layout, and checkout flow all contribute to whether a visitor completes a purchase. Invest in mobile-first design since the majority of ecommerce traffic now comes from mobile devices. Test your checkout flow rigorously and minimize the number of steps and form fields required. Consider tools like heatmaps and session recordings to identify where users drop off, then iterate based on real data rather than assumptions.
Testing and launch
Before go-live, test every payment flow, every device, every integration. Verify that orders flow correctly to your ERP via Junipeer. Check inventory levels, customer registration, and email triggers. Plan a soft launch with limited traffic before opening to everyone. Monitor closely for the first two weeks — order processing, inventory sync, payment settlement, and email deliverability all need verification in a live environment.
Analytics and measurement
Install analytics from day one. Track conversion rates, average order value, cart abandonment, and traffic sources. These metrics inform every decision after launch — from marketing spend to UX improvements. Google Analytics 4, combined with platform-specific dashboards, gives a clear picture of what is working and what needs attention.