)
What Hyvä actually is
Hyvä is a modern frontend theme for Magento 2. It replaces the Luma theme (which ships with Magento) and its underlying Knockout.js/RequireJS architecture with Alpine.js and Tailwind CSS. The backend stays the same — admin, order management, product data, integrations, everything. Only the storefront rendering layer changes.
The practical consequence is dramatic. Hyvä stores typically ship 90 percent less JavaScript and CSS to the browser compared to Luma. Core Web Vitals improve from failing or yellow to green. Page load on mobile, which is where most ecommerce traffic lives, gets significantly faster. And because the templating is simpler and more explicit, development and maintenance cost drops.
For Nordic Magento merchants this matters beyond the numbers. Better Core Web Vitals directly affects Google ranking for organic traffic. Faster load time correlates with higher conversion, especially on mobile. And the lower development cost means more project budget can go toward business-specific functionality rather than fighting the frontend.
Hyvä developers, Magento experts, and frontend consultants
Our Hyvä developers have shipped Hyvä projects since shortly after the framework was released. Because Hyvä sits on top of Magento, the work blends frontend expertise with deep Magento platform knowledge — it isn't just a theme swap, it's a rethink of how the storefront renders. Our Magento experts and Hyvä consultants handle both sides: the frontend architecture and the backend/module interactions that affect what Hyvä can render and how.
We also build and maintain compatible Hyvä versions of payment modules we own on Magento — Svea, Walley, Briqpay, Avarda, Ingrid, nShift. That ensures checkout keeps working when you migrate from Luma to Hyvä without a separate integration project.
For merchants looking for a Hyvä agency or freelance Hyvä developer in Stockholm or anywhere else in the Nordics, we're one of the few agencies with deep Hyvä experience and a client base already running it.
What our Hyvä agency delivers
Luma to Hyvä migration, new Hyvä builds, payment module compatibility, performance work, and ongoing support — delivered by a Stockholm Hyvä agency and Magento Silver Member.Migrating from Luma to Hyvä
The typical starting point for a Hyvä project is an existing Magento 2 store on Luma. The backend is working fine. Product data, integrations, admin workflows — all of it stays. The problem is that the storefront is slow, Core Web Vitals are yellow or red, and every frontend change takes longer than it should.
Our Hyvä developers approach Luma-to-Hyvä migration as a rebuild of the theme layer, not a patch. That means new Tailwind-based templates, new Alpine.js interactions where Knockout was used, and compatibility verification for every installed extension. Most well-maintained Magento modules already have Hyvä adapters; the ones that don't, we build or request.
Project scope typically lands between four and ten weeks depending on theme complexity, number of custom modules that need adaptation, and the depth of design work. Timelines are set after technical discovery, not before.
Why choose Nordic Web Team as your Hyvä agency
A few things that distinguish us from other Hyvä agencies in Stockholm — and from freelance Hyvä developers or generic Magento shops claiming Hyvä expertise.
Hyvä is our default, not our experiment. Every new Magento project we ship runs on Hyvä, and our entire Magento client base has either migrated or is on the Hyvä migration roadmap.
Senior Hyvä developers, Magento experts, and frontend consultants — not contractors found last week. A Hyvä agency is only as strong as the team delivering, and ours combines Magento depth since 2011 with Hyvä since shortly after launch.
We maintain Hyvä-compatible versions of our official Magento payment modules — Svea, Walley, Briqpay, Avarda, Ingrid, nShift. Luma-to-Hyvä migration keeps checkout working without a separate integration project.
We work with Magento, Shopify, Shopware, and Norce. That means our Hyvä recommendation comes from real comparison — if Magento plus Hyvä isn't the right fit for you, we'll say so and recommend an alternative.
)
)
)
)
FAQ
What does a Hyvä agency do?⌄
A Hyvä agency designs, builds, and migrates Magento stores on the Hyvä frontend framework. At Nordic Web Team our Hyvä developers, Magento experts, and frontend consultants handle the full scope — Luma-to-Hyvä migration, new Hyvä builds, payment module compatibility, Core Web Vitals optimisation, and ongoing support. Because Hyvä sits on Magento, a real Hyvä agency needs deep Magento experience, not just frontend skills.
What is Hyvä and how is it different from Luma?⌄
Hyvä is a modern frontend theme for Magento 2 that replaces the default Luma theme. Luma uses Knockout.js and RequireJS; Hyvä uses Alpine.js and Tailwind CSS. The backend stays the same — only the storefront rendering changes. Result: typically 90 percent less JavaScript and CSS shipped to the browser, dramatically better Core Web Vitals, and lower development cost.
What's the difference between a Hyvä agency, developer, and consultant?⌄
A Hyvä developer writes frontend code — Tailwind templates, Alpine.js interactions, component work. A Magento expert understands the platform backend and how Hyvä interacts with Magento extensions. A Hyvä agency combines both disciplines in a team, plus consultants who advise on migration timing, scope, and tradeoffs. For a serious Hyvä migration, an agency is usually the right level of support because the work isn't purely frontend.
How long does a Luma to Hyvä migration take?⌄
For a typical Luma site with moderate customisation and a handful of modules, four to six weeks. For complex stores with heavy theme customisation, many custom modules, or large design changes combined with the migration, eight to twelve weeks. Timelines are set after technical discovery, when we understand theme complexity and module landscape.
Do all Magento modules work on Hyvä?⌄
Most of them, yes. Well-maintained Magento modules either ship with Hyvä adapters or have them available via the ecosystem. For the Nordic payment modules we own — Svea, Walley, Briqpay, Avarda, Ingrid, nShift — we maintain Hyvä-compatible versions ourselves. For modules that lack Hyvä support, our Hyvä developers either build the adapter or recommend alternatives.
Will our checkout still work after Hyvä migration?⌄
For the Nordic payment methods we own official modules for — Svea, Walley, Briqpay, Avarda, Ingrid, nShift — yes. We build and maintain Hyvä-compatible versions in-house. For Klarna, Adyen, Mollie, and Nets, the respective maintainers generally ship Hyvä support. Checkout continuity is one of the first things we verify during Luma-to-Hyvä migration.
How much faster will our site be on Hyvä?⌄
Usually substantial. For a typical Luma site with average Core Web Vitals in the yellow or red band, Hyvä plus performance hardening typically moves all three Core Web Vitals to green and cuts Largest Contentful Paint by half or more. The exact numbers depend on hosting, third-party scripts, and image strategy — none of which Hyvä fixes by itself. We measure before and after so the impact is transparent.
Can you take over our existing Hyvä site?⌄
Yes. Our Hyvä consultants take over Hyvä sites from other agencies regularly. Typical process: technical audit of the Hyvä setup, Magento backend, and module configuration, then identify the most urgent issues and establish ongoing maintenance. The previous agency doesn't need to be involved.
Where are you based?⌄
Our Hyvä agency is based in Stockholm, Sweden, at Slottsbacken 8. We work with merchants across the Nordics and Europe, with most project delivery done remotely after initial workshops. If you need a Hyvä agency in Stockholm or Sweden more broadly, that's us.