Keep your CRM investment intact
Your Dotdigital setup stays in place. We build the ecommerce layer around it so your existing automations, segments, and campaign logic continue to drive value.

You have built segmentation, automation, and campaign workflows inside Dotdigital. Nordic Web Team helps you connect that CRM engine to an ecommerce platform that fits your business — without replacing what already works.
Fits with
Dotdigital gives marketing teams a powerful workspace for campaign orchestration. You can build automations triggered by customer behaviour, segment audiences by purchase history or engagement score, and push personalised messages across email, SMS, and other channels. For teams managing multiple markets or brands, the platform's programme builder and data studio offer real flexibility without heavy developer involvement.
But Dotdigital is not an ecommerce engine. It does not manage product data, run a storefront, handle checkout, or process orders. When a customer clicks through from a campaign to buy something, they land on your ecommerce platform. The experience there — page speed, product discovery, checkout friction, post-purchase communication — determines whether your campaign spend converts into revenue.
That is why the connection between Dotdigital and your ecommerce platform matters so much. And it is why the platform you choose, the data model you design, and the delivery work around the integration are just as important as the connector itself.
Nordic Web Team works with Norce, Shopware, Shopify, and Magento / Hyvä. Each has strengths that suit different business shapes, and we treat all four as valid starting points.
Shopify is fast to launch and straightforward to operate, making it a strong fit for D2C brands that want low maintenance overhead and a broad app ecosystem. Shopware offers deeper flexibility for teams that need custom pricing logic, B2B features, or multi-market storefronts with distinct catalogue structures. Norce is a commerce engine built in the Nordics, designed for companies that want to separate the frontend from commerce logic — useful when you run complex product data or need to serve multiple channels from one backend. Magento with Hyvä gives you a mature, open-source foundation with a modern, lightweight frontend layer — well suited to businesses with large catalogues and teams comfortable with a more hands-on technical setup.
The right choice depends on your catalogue complexity, market structure, internal team capacity, and how much control you want over the frontend experience. We help you evaluate those tradeoffs before any build work begins.
The value of connecting Dotdigital to your ecommerce platform comes down to the data that moves between them — and how cleanly it moves. Typical data flows include:
Getting these flows right requires clean data at the source, well-defined field mapping, and consistent handling of consent across systems. Nordic Web Team uses Junipeer as the integration layer to connect Dotdigital with your chosen ecommerce platform. Junipeer handles the data transport, but the quality of what flows through it depends on the preparation work we do together — auditing existing data, defining sync rules, and testing edge cases before launch.
Connecting Dotdigital to an ecommerce platform is a clearly defined technical task. But it is only one part of a larger delivery. Before the integration makes sense, you need to have made decisions about platform choice, storefront UX, content strategy, and data architecture. After the connection is live, you need QA across real customer journeys, rollout planning for markets or segments, and a plan for how the marketing team will actually use the new data in their campaigns.
Nordic Web Team handles that full scope. We start with a review of your current setup — what Dotdigital handles today, what your existing ecommerce stack looks like, and where the gaps sit. From there, we help you select the right platform, design the integration architecture, build and test the storefront, and plan a controlled rollout. The goal is a setup where your CRM investment in Dotdigital actually drives measurable results at the point of purchase.
This approach matters especially for companies running campaigns across multiple channels and markets. When you add a new market or brand, the underlying data model and integration design need to scale without rework. Planning for that from day one saves significant time and cost later.
This engagement fits companies that already rely on Dotdigital for campaign orchestration and want to build or rebuild their ecommerce presence around it. You might be a B2C or D2C brand scaling into new markets, a B2B manufacturer moving to direct sales, or a wholesaler adding a customer-facing storefront for the first time. Industries we typically work with in this context include fashion, electronics, food and beverage, beauty and health, home and interior, sport and outdoor, and automotive parts.
The common thread is that you have invested in Dotdigital, you want to keep it, and you need an ecommerce platform and delivery partner that treat your CRM as a first-class part of the architecture — not an afterthought bolted on at the end. Nordic Web Team brings that perspective from the first conversation, through platform selection, build, and launch.
Your Dotdigital setup stays in place. We build the ecommerce layer around it so your existing automations, segments, and campaign logic continue to drive value.
We evaluate Norce, Shopware, Shopify, and Magento / Hyvä against your catalogue, team, and market structure — so you invest in the right foundation from day one.
When order, browse, and consent data flows cleanly between your CRM and storefront, every campaign becomes more targeted and every customer journey more relevant.
A well-designed data model and integration architecture let you add markets, brands, or channels without rebuilding what you already have.
Structured delivery — from CRM review through QA and rollout — removes ambiguity and keeps the project moving toward a controlled launch.
Platform choice, data quality, UX, content, testing, and go-live planning are all part of the engagement. The integration is important, but it is not the whole job.
Nordic Web Team uses Junipeer as the integration layer between Dotdigital and your ecommerce platform, handling data transport for customer profiles, orders, catalogue, and behavioural events. But the integration is only one part of the work — platform selection, data quality auditing, field mapping, UX and content planning, QA across real customer journeys, and phased rollout planning are all part of what we deliver to make the connection meaningful.
Beyond the integration
The integration is only one part of the work. Platform choice, data quality, content, UX, QA, and the launch itself also need to be planned and delivered for the solution to work in practice.
1
We review your current Dotdigital setup, existing ecommerce stack, and business requirements. Together we evaluate Norce, Shopware, Shopify, and Magento / Hyvä to identify the platform that fits your catalogue, team, and market structure.
2
We define the data model, map fields between Dotdigital and the chosen platform, and design the integration architecture using Junipeer. This phase includes data quality auditing and consent handling across systems.
3
We build the storefront, implement the integration, and develop the UX and content layer. QA covers real customer journeys end to end — from campaign click-through to checkout and post-purchase sync back into Dotdigital.
4
We plan a controlled rollout — by market, segment, or channel — and monitor data flows, performance, and campaign attribution after go-live. Adjustments are made based on real usage, not assumptions.
No. Dotdigital stays as your CRM and campaign platform. We build the ecommerce layer around it, connecting the two so your existing automations, segments, and workflows continue to work — with better data from the storefront feeding into them.
Shopify is fastest to launch and easiest to operate, suited to D2C brands. Shopware offers deeper B2B and multi-market flexibility. Norce separates commerce logic from the frontend, which helps complex product data and multi-channel setups. Magento with Hyvä gives open-source depth and a modern frontend for large catalogues. The right choice depends on your specific catalogue, team, and market needs.
Customer profiles, consent status, order history, browse and cart abandonment events, product catalogue data for dynamic email content, and campaign attribution. The exact scope depends on your platform choice and business requirements.
Engagements range from a focused CRM review to a phased implementation covering platform selection, integration, storefront build, and rollout. The scope — and therefore the cost — depends on the number of markets, catalogue complexity, and how much of the delivery you handle internally.
The integration is one piece. You also need platform selection, data quality work, field mapping, storefront UX and content, QA across real customer journeys, and rollout planning. Nordic Web Team covers all of this as part of the delivery so the connection actually drives results.