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Stockholm, May 2026. Bread & Boxers has migrated to Norce Commerce with Nordic Web Team as the lead ecommerce partner, Frntkey delivering the headless frontend, and Junipeer handling backend integrations.
The Swedish premium apparel brand, founded in 2008, has built ecommerce into a central part of its business, with the channel accounting for roughly half of total revenue. As the business grew, so did the need to manage products, content, and multi-market operations more efficiently. The move to a modern headless stack was the answer to that operational reality.
A four-company delivery
The project brought together Nordic Web Team, Frntkey, Junipeer, and Norce Commerce as the platform. Nordic Web Team led platform strategy, architecture planning, and the overall migration delivery — covering data migration, integration rewiring, and a phased go-live across markets.
Frntkey, a headless frontend-as-a-service product built and maintained by Nordic Web Team, provides the frontend layer. Decoupling the frontend from the commerce engine gives Bread & Boxers greater freedom to develop and adapt the customer experience independently of platform releases.
Junipeer handled backend integrations, connecting the new commerce stack to the wider system landscape. Storyblok serves as the CMS layer, giving the team control over content across markets without frontend dependencies.
What the migration delivers
The new setup gives Bread & Boxers a more maintainable and adaptable foundation for ecommerce. Product and content workflows are faster. The headless architecture makes it possible to develop and adjust the frontend without affecting the commerce engine. Bundled offers and more flexible product packages — previously difficult to implement — are now achievable on the new platform.
Read the full case study: Bread & Boxers x Nordic Web Team.
"I am proud of the hard-working colleagues at Nordic Web Team & Junipeer, and extremely happy about the results that delivers. Norce Commerce is a reliable and flexible platform, and for Bread & Boxers team this migration means an upgrade and a road to a better future."
Jens Johansson, Business Advisor at Nordic Web Team
About Bread & Boxers
Bread & Boxers is a Swedish apparel brand founded in 2008 by Alexander Palmgren and Henrik Lindahl. The brand produces high-quality basics — underwear and essentials — without logos and with a focus on sustainable materials. Ecommerce has been part of the business since 2014 and today accounts for roughly half of total revenue.
About Nordic Web Team
Nordic Web Team is a Swedish ecommerce agency delivering platform strategy, development, and system integrations for merchants on Norce Commerce, Shopify, Shopware, and Adobe Commerce with Hyvä.
About Norce Commerce
Norce Commerce is a Swedish headless commerce platform built for flexibility and scale. norce.io
About Frntkey
Frntkey is a headless frontend-as-a-service product built and maintained by Nordic Web Team. It provides a production-ready frontend layer for Norce Commerce, designed to reduce time-to-market on frontend development. frntkey.io
About Junipeer
Junipeer specialises in backend integrations for ecommerce, connecting commerce platforms to ERP, payment, fulfilment, and other business systems. junipeer.io
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