Build your ecommerce around e-conomic

Why e-conomic needs a dedicated ecommerce layer

e-conomic gives you solid control over your accounting, invoicing, and VAT compliance — especially in the Danish market. Most teams using it appreciate the simplicity: it does financial management well and stays out of the way. But when the business starts selling online, the requirements change. You need product data management, customer-facing pricing, cart and checkout logic, shipping rules, and post-purchase flows. None of that belongs inside an accounting tool.

The answer is not to replace e-conomic. It is to build an ecommerce layer beside it and connect the two with reliable data flows. Orders placed in the store need to land as invoices in e-conomic. Stock levels need to be reflected accurately. Customer records need to sync so your finance team is not re-entering data. Getting this right is a mix of platform choice, integration architecture, and careful data mapping — not just flipping a switch.

This is where Nordic Web Team comes in. We work with companies that want to keep their business system and build commerce around it. For e-conomic users, that typically means evaluating platform options, understanding data structures, and designing a setup that holds up as the business grows.

Choosing the right ecommerce platform

There is no single correct platform for every e-conomic user. The right choice depends on your product range, sales model, market ambitions, and internal team. We work with Norce, Shopware, Shopify, and Magento / Hyvä — each with different strengths worth understanding.

Shopify is the fastest route to a live store. If your catalogue is straightforward and you want minimal technical overhead, it is a strong starting point. Shopware gives you more flexibility in content-driven commerce and is well-suited to businesses that want editorial control alongside their product pages. Norce is a commerce platform built for Nordic conditions, with strong support for multi-market setups, complex pricing, and B2B scenarios. Magento with a Hyvä frontend is the option for teams that need deep customisation and are prepared to invest in a more hands-on technical setup.

We do not push one platform over another. During the discovery phase, we map your requirements against each option and present the tradeoffs clearly. The goal is a decision you can defend internally — not a recommendation based on what we happen to prefer.

How data flows between e-conomic and your store

The integration between your ecommerce platform and e-conomic typically covers a handful of critical data flows. Orders from the storefront need to be created as sales documents in e-conomic — usually as invoices or draft invoices. Customer data needs to sync so that B2B buyers and repeat customers are recognised in both systems. Product data — at minimum pricing and basic item records — needs to be consistent. For merchants with complex or large catalogues, a dedicated PIM system often acts as the enrichment layer between e-conomic and the storefront — see our PIM systems comparison for a platform overview. If you manage stock, inventory levels should reflect reality on both sides.

For this connection, we use Junipeer as the integration layer. The e-conomic connector is handled via an external integration provider, meaning the technical link between Junipeer and e-conomic is managed outside the core Junipeer platform. Customer-facing integration time is typically around one week once the data mapping is agreed and the platform side is ready.

But the integration itself is only part of the picture. Before any connector is configured, we need to make sure your product data is clean, your pricing logic is defined, and your order and fulfilment workflows are mapped. Without that groundwork, even a well-built integration will produce messy results. We treat data quality as a prerequisite, not an afterthought.

What the project actually involves

It is tempting to think of an ecommerce launch as primarily a technology project. In practice, the technical build is one workstream among several. A typical engagement for an e-conomic-based setup includes discovery and platform selection, where we align your commercial goals with the right technology. Then comes architecture and integration design — how the platform connects to e-conomic, what data moves, and how edge cases are handled.

After that, the build phase covers storefront development, content structure, UX design, and integration implementation. This is where the ecommerce platform takes shape and data starts flowing. QA follows: we test order flows end to end, verify that invoices land correctly in e-conomic, and confirm that stock and pricing stay in sync. Finally, rollout planning covers go-live sequencing, team training, and the first weeks of live monitoring.

Each of these phases matters. Skipping discovery leads to platform regret. Skipping QA leads to invoice errors. Skipping rollout planning leads to a launch that surprises your own team. We structure the engagement so that nothing critical falls through the gaps.

Danish market focus and practical next steps

e-conomic is most widely used in Denmark, and that shapes the project context. VAT handling, Danish payment methods, local shipping providers, and language considerations all factor into the ecommerce setup. We have experience with the Danish market and understand the practical details that international agencies sometimes overlook — from MobilePay expectations to Faktura workflows.

If you are running e-conomic and considering ecommerce — whether it is your first online store or a replacement for something that has outgrown its setup — we are happy to walk through the options. A discovery sprint is a low-commitment way to map your situation, evaluate platforms, and understand the integration scope before committing to a full build. From there, we can move into a phased implementation that matches your budget and internal capacity.

The starting point is always the same: understand what you have, define what you need, and build a plan that respects both. Get in touch and we will set up a first conversation.