Partnership overview
Nordic Web Team has partnered with IB Wahlström to improve the design and user experience of their e-commerce platform for both B2B and B2C customers. The collaboration has focused on strengthening the digital presence while creating a smoother, more intuitive purchasing experience.
Business context
With a broad product range serving both educational institutions and individual artists, IB Wahlström has required an e-commerce solution that balances functionality with clarity and ease of use. Improving usability, modernising the design, and ensuring reliable system integrations have been key priorities to support continued growth.
Our role
Nordic Web Team has worked as a design and development partner, leading UX and UI improvements across the e-commerce platform. The work has included design refinement, user-flow optimisation, and SAP integration on a Magento Open Source foundation, creating a more efficient and user-friendly shopping experience.
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