Vparts

Vparts specialises in parts and accessories for Volvo vehicles, serving both professionals and passionate car enthusiasts. With a strong focus on product knowledge and customer experience, the company delivers specialised solutions across a broad international market.
Vparts

UX-optimised e-commerce for complex product ranges

Partnership overview

Nordic Web Team has partnered with Vparts to develop a tailored e-commerce solution focused on user experience and functionality for a highly engaged customer base. The collaboration has been driven by an agile, close-working process to quickly turn insights into measurable improvements.

Business context

Serving enthusiastic Volvo owners across multiple markets, Vparts has required an e-commerce platform that combines deep product specificity with an intuitive and enjoyable shopping experience. Supporting both B2B and B2C customers at scale while maintaining clarity, speed, and usability has been central to the platform requirements.

Our role

Nordic Web Team has led the design and development of a customised Magento Open Source solution, with a strong focus on UX and CRO optimisation. The work has resulted in improved navigation, a more user-friendly buying journey, and early gains in conversion, supporting Vparts’ expansion across 16 markets.

Facts

  • B2B & B2C

  • 16 markets

  • UX & CRO optimizations

  • Magento Open Source

+ 16 markets
International eCommerce
UX & CRO
Improved conversion
Custom
ERP & Business Central

Thanks to Nordic Web Team, we now have a new solution that is faster, more stable and with significantly better flows, not least on mobile devices. In a short period of time, we saw increased conversion and a very positive increase in sales.

Joakim Blomqvist

Joakim Blomqvist

Head of Marketing, Vparts