What is Magento?

Magento is an eCommerce platform used by over 250000 merchants worldwide and is well known as one of the strongest platforms on the market.

The platform is Open Source, but comes as a licensed version with Cloud capabilities – Magento Commerce. The main advantage with Open Source is the flexibility and possibility of building anything you as a client could ever need. If you are innovative, we wont stop you! 

There is also different service around the platform which complement the initial offering from Adobe Experience Cloud. You are welcome to contact us for any further information. 

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Nordic Web Team & Magento

Nordic Web Team uses Magento in all eCommerce projects. Since our company’s early days, Magento has been our core technology. We are currently a silver partner with Magento and are also hosting the largest Magento event in the Nordics, Meet Magento Sweden. We are an exclusive partner to the Meet Magento Association. 

All together, we have a very strong collaboration with Adobe and Magento. This has been strengthened since Magento has upped a local presence after the Adobe Acquisition 2018. We are proud to be partners with Magento. Our goal is to always stay ahead of the competition together with Magento.

Why Magento?

We are using Magento because of the flexibility and scalability, helping our clients to grow. It is one of the more complex platforms which allows to do almost anything.

Magento has a unique community with hundreds of thousands of people contributing and bringing innovative ideas and development into the platform solution. This is one of the reasons that Magento has been a leader in the business for a long time, being proven in Gartners latest reports as shown in this image. 

At the end of the day, this extremely large community and the platform itself together gains more empowerment and a better advantage for all merchants who wants to make business within the eCommerce market. 

Who is using Magento?

Over 250 000 merchants over the world use Magento as their prefered choice of platform. The platform can be used by large scale enterprises, but also a smaller merchant with ambitioins. You do not need to change the platform as you scale up. A massive network of hundreds of solution partners and over 150 000 developers means that you are not alone. All these people is what made the platform great and the ultimate e-commerce solution.


Magento Open Source

The free version of Magento is called Open source (previously know as Community), and is the version which the majority of merchants are using.  It is available to download for anyone and can simply be set up with standard and run in production. However, you will not have any support directly from Magento and it does not have all the functionality as the paid version has. Previously most of our clients used this version. However now that Magento has improved their offer, most new clients are going for Commerce. 


The innovation in this platform exceeds any expectation you could have. Magentos community offers unlimited capabilities to get your online store. There are hundreds of thousands of developers working within the Magento Community and sells their code or extensions. Some of them also offers them for free. This, in combination with the large scale Adobe company, will make sure the innovation stays in front of the tech.

How does support work?

The support for the unlicensed version is usually offered by an agency like Nordic Web Team or similar. Although, the licensed version, Commerce, provides a support directly from Magento. On top of that there is of course support from third party providers. However, we would recommend using the licensed version in combination with a credited agency (solution partner) in order to get maximum support. To make support work really well, use the tech the solution partner knows and highlights. 

Extensions / plugins

Magento marketplace offers a large marketplace (think app-store) with extensions. An extension could be a payment method, integration or a tool to help your administration. Using these extensions could save a massive amount of time for you and your developers. Compared to other platforms this is something thats really cutting the competition. Why invent the wheel twice? We are also a part of the community and do publish our extensions for the community to use.

On Magento Marketplace, Github or simply using google you are able to find thousands of free or licensed extensions for Magento. This is one of the main strengths of Magento and the software. You can usually find someone else in the world that solved the challenge you have.


Magento has incredibly powerful tolls and offers the best flexibility. You can modify anything from the appearance to the business logic.

On Magento Marketplace, Themeforest or similar you are able to buy a storefront / theme which will transform your stores front-end to that design. This is great if you are happy with a standard design for Magento. However, most brands want or need a unique look and feel, and a frontend to ensure the right performance. Keep things clean and use your agency’s boilerplate and designer.

Magento Commerce & Cloud

The licensed / paid version of Magento is called Commerce (previously know as Enterprise). This version is also available as a hosted version called Commerce cloud. Both of these versions are directly supported by Magento. This means you are able to also use their support or send bug reports / issues directly to them. Within their cloud hosting you will for example also have access to New Relic and their platform to handle releases and such.

Pagebuilder & content staging

Magento Commerce comes with a modern CMS tool, Pagebuilder, that allows the users to administrate all their content in the admin while viewing how it will look at the same time. You are also able to schedule content and blocks using these tools.

Adobe Sensei & personalization

The Adobe acquisition allows some interesting features, like Sensei, a highly competent personalization feature with AI capabilities.


Magento has long been a strong platform for B2C and has incorporated many of the smart features into the B2B eCommerce platform. Besides this, Magento has developed a lot of customized B2B features in the Commerce solution, by many ranked as the #1 B2B eCom tool for companies digitalizing their sales.

Cloud & 99,99% uptime

Uptime is crucial for any online store. With Magento Commerce Cloud and partner Amazon you are can trust the uptime. Magento promise a 99,99% uptime.

Business intelligence

The right decisions is best handled with the right data. With business intelligence you are able to trust this. With this module you can get statistics directly from the platform or in combination with the data from other tools, such as Google Analytics, your erp system, or similar.

PWA Studio

What if you could have instant loading, mobile app feel/features and amazing UX, and everything works in the browser (no need to install an app). Well that is pretty much what PWAs does. We'll be happy to tell you more about the positives of PWA and what it could do to your business.

Tech stack

Magento have a modern tech stack, and available to be hosted almost anywhere. If you want to get the most out of Magento you should be using an optimized hosting specifically for Magento. We recommend our own hosting for “on premise” solution or Commerce cloud in case you are using the licensed version of Magento.


The platform is built on PHP and partially on the Zend & Symfony framework.

MySQL & Elastic Search

Magento comes with built in support for elastic search for improved performance and scalability. Of course also MySQL is the core tech for Magentos database.

Fastly & Varnish

Fast caching with Fastlys CDN and varnish is great for performance. Fastly also offers image optimization for high performing image optimization.


A message queue could greatly improve the websites ability to handle large volume of traffic and workload.

Redis & memcache

We are usually using Redis in order to cache the website in the best maner.

Nginx or apache

We are usually using Nginx but Magento also supports Apache.


Magento has an events all over the world. Most of them are organized by the Magento Community, such as the one we are hosting together with the Magento organisation – Meet Magento Sweden. Other great events are the annual events from Magento, like Magento Imagine and Magento Live, now being part of the large scale event Adobe Summit. 


We are hosting local educations and training for those who want to learn Magento for start or just level up. However, there are also official courses available on the Magento U and plenty of certifications to take. 

Get in touch

Were to find us

Kungsholmstorg 16 

112 21 Stockholm