Humans are visual creatures – it’s in our DNA. Our brain optimizes the processing of visual information very well because our brains are constantly evolving for the better. We are constantly trying to find different solutions to simplify our lifestyles, and video is one thing in the right direction. It requires very little energy from our brain to watch a video, it’s comfortable, right?

Why should you use product videos in e-commerce?

  1. A part of the brain called the mammal brain is the center of all emotional activity, which also has a huge impact when we make different decisions.By creating visual information that involves movement is right now the best way to affect our emotions, and ultimately our purchasing behaviour.
  2. It makes the product more real, and it can bring a product to life in a way unlike any other. Human voice, tone, body language and music are important elements that makes it easier for the purchaser to get a more meaningful purpose with your product.Video influence your decision in a way that other types of information can’t.
  3. People are obsessed with video, only on Youtube there are over 1.5 billion monthly users. The most common things people search for might not be surprising, it is mostly about product reviews and how-to’s. 68% of Youtube users said they watched product videos to help them make purchase decisions and 90% of participants in a Hubspot study said that they considered product videos helpful in the buying process! Which show you the relevance in using product videos in e-commerce.
  4. According to a study made by Google more than 60% of shoppers say online video has given them ideas and inspiration for their purchasees.

3 things of value to think about before producing product videos:

  1. It is important to keep your video library up-to-date.
  2. Producing video content is expensive, so make clear that your budget and resources allows this before you start.
  3. Follow the 80-20 rule, where roughly 20% of products receive around 80% of traffic. This means that you produce video content for 20% of your products, in this case your top products on your website that your customers are most likely to search for, by doing this you create a vision of that you have video content for 80% of your products.

Read more about Product videos:

Writen by: Emelie Lüning

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