Recruiting 101 in a niche field

Recruiting 101 in a niche field

Recruiting 101 in a niche field  First thing one must take into consideration is that first impressions really matter in let’s say developer hiring. Nowadays, most developers are already employed either part-time or full-time, but some are interested in learning about new job opportunities. Still, most developer candidates don’t necessarily need to change jobs- and most importantly if the company brand does not attract their attention, they will quickly move on to something more appe...

Recruiting 101 in a niche field 

First thing one must take into consideration is that first impressions really matter in let’s say developer hiring. Nowadays, most developers are already employed either part-time or full-time, but some are interested in learning about new job opportunities. Still, most developer candidates don’t necessarily need to change jobs- and most importantly if the company brand does not attract their attention, they will quickly move on to something more appealing.

Why a strategy for employer branding is imortant

So it is really important when recruiting to take into consideration what is your employer branding strategy, because when the latter is done properly, only than you may get the most passive developer candidates excited into joining the company.

In order to get this right we looked in-house at what we can offer, who are we, what do we want people to understand about us, and why us.  

For some people, working in a small agency in a very niche domain, it is not their cup of tea, but for some others is the perfect fit. Nordic Web Team is a great example of a company understanding and appealing to its target audience. The company is not an IT corporation and the best part of it is that it actually is not trying to be one.

Magento certifications and new tech hacathons

Nordic Web Team is open about how much it wants to be involved into the developer community. Perks like Magento Certifications, or new tech hackathons show developers that they will have plenty of opportunities to use their skills for the greater good.


Why work at Nordic Web Team? 

  • Because we are in a class of our own- we niched our niche (being there for clients from development till digital marketing, thus we in-housed everything you can think of)

  • Because you want to learn more, faster. Magento is evolving, and it is fast, so buckle up.

  • Because you want to work at scale ( we are going to transform ecommerce for tomorrow through innovation and strategy).

  • Because you want to be a part of an exceptional community of individuals and talents of different disciplines, attitudes and sophistication. There is one thing, however, that everyone at Nordic Web Team has in common- it is the capacity to rise above adversity, with a positive attitude, and the understanding that anything is possible. The only way to better ourselves is to face challenges annnnnddddd here at Nordic Web Team is a completely jerk-free environment, full of opportunity, and basically a great place to work.


Get to know Nordic Web Team

For starters, is not just another company offering a job or jobs. Small enough that an individual can make a difference, Nordic Web Team is also mature and established enough that you are not going to invent something from scratch. We do not expect you to re-discover the wheel.  The company has automated more processes in the last year as so it is much more easier to deploy, we benefit from having strong customer demand, and the right technical partnerships to ensure success in an exciting market which is even more so developed as of recent years
This company is not run in a corporate style or micromanaging each operations. Peers are encouraged to do their best and we grant the possibility of doing so: by granting Magento Certifications, having in-house education on new and exciting technologies while also having a management and clueful peers available for guidance and suggestions.


With all these in mind, developing an effective employer branding strategy is not easy, because it takes time and resilience and most importantly needs to change accordingly with time. It is a constant update, edit, optimizing the message and the content to give the company a way of engaging with the target audience. This is a lot of work, but it is all worth it. When  succeeding into creating a content that is developer centric and authentic, only than the company will be set apart from the competition.

Any questions to this? 

Please contact me if you have any questions:

Email: Lorena Drugău 

Nordic Web Team as an employer
Writer: Lorena Drugău