Increase sales on Black Friday with email marketing
Swedes traded goods for 3.6 billion SEK during Black Friday 2016. This is the result from a survey conducted by PostNord. Consumers are getting more aware of the offers they can get during Black Friday. Nordic Web Team and dotmailer give you some ideas “how to” to use Email marketing to increase sales.
1. Use discount to drive engagement
Consumers are used to get discounts on Black Friday. Start with summarize which products and offers that created the greatest demand last year. Use this knowledge to create email offers for this year. Offers you know will drive email engagement and drive traffic to your website and drive sales revenue including non-discounted sales.
2. Build expectations
A short drip campaign email marketing automation program will help drive your message. Focus on delivering a series of messages to help build customer anticipation before the event of Black friday.
3. Encourage opt-in
Continue to grow your existing email list with customers who wants to take advantage of your offers. Use a distinct CTA so new customers can sign up for your newsletter .
What to do to get more subscribers:
Change the banners and signup forms on your homepage and key traffic pages on your website to promote your Black friday email campaign.
Describe the benefits of signing up: e.g. subscribers will be the first to know about limited availability offers.
Use paid search and social channels to drive signups to your email signup page.