How to recruit Millennials
Millenials - People based on internet?
Nowadays, it is all about the millennial generation. The buzz (now) is on (those) people based on the internet, that recruiters are drawing up strategies and try to figure out how to recruit them. From my point of view slang and funny abbreviations introduced in job ads, inmails which start with “Do you want a new job to complain about?, this is the today's reality The conclusion is : millennials are picky, which is not necessarily a bad thing; it just makes recruiters accumulate some extra pressure and also, funny enough, turning them into LinkedIn/social media stalkers. For me, great candidates are special just like snowflakes are unique and in the midst of chasing those unique snowflakes, you have to be careful of what you attract as a recruiter.
Some of my candidates make me remember why I love the recruiter’s role of finding, attracting and placing top talent, that is no doubt about it. And yes, I had some who left a taste so unlikable that I jinxed the day I opened my mouth in a welcoming manner.
Let's get to the point, I think millennials have a very distinctive perspective when it comes to jobs and their roles, thus we have the following logics:
Possibility to advance across borders
First, it is about what are millennials’ expectations in the workforce. Accordingly, in terms of how millennials view their future career versus a traditional, older generation, career is that millennials see it is going to vary, not just in what concerns the industry, but also in role and capacity. So, it is some kind of a situation where the millennials see their career as a board-game. How can they advance across the “game board”, progressing in the areas that matter in their lives and so on? Moreover, a millennial might not be only optimizing their position in the corporate ladder, they might also be optimizing their flexibility, their power to travel around the world and their ability to have different experiences.
Ability to impact
What is also important to millennials is the ability to not just be an individual contributor but to also have an impact. There are two ways in which millennials see that they can make an impact: one way is leadership - they want to have the ability to lead in the organization and not just be an individual contributor, where they are just the data analyst putting data into a spreadsheet, but someone who is on the front lines making change within the organization or within the world. The second is the social impact. A lot of companies, in the past, have seen corporate social responsibility as a back-office activity. Millennials are now putting pressure on all types of organizations to pay attention around this new idea of “sustainability to care”. I strongly believe that it’s important to feel fulfilled in your career whether you are a millenial or not.
Most importantly, I think that one of the best recruiting ideas to focus on is that your online activity can be part of recruiting; whether it's a blog post, a tweet, a Facebook post, etc. it all has the potential to be located and shape the way potential candidates view your company.