56% fail to send abandoned cart emails

56% fail to send abandoned cart emails

56% fail to send abandoned cart e-mails (ROI) on e-mails for "abandoned carts" is huge. So you get surprised when you realize that 56 out of 100 brands reviewed in dotmailers 'hitting the mark 2018' study fail to send abandoned carts e-mails. So help your customers to buy your products by start sending out abandoned cart e-mails. 3 things to include in your “abandoned cart email” 1. Mobile first It must be easy to complete the purchase directly on mobile devices. 2. Give something...

56% fail to send abandoned cart e-mails

(ROI) on e-mails for "abandoned carts" is huge. So you get surprised when you realize that 56 out of 100 brands reviewed in dotmailers 'hitting the mark 2018' study fail to send abandoned carts e-mails. So help your customers to buy your products by start sending out abandoned cart e-mails.

3 things to include in your “abandoned cart email”

1. Mobile first

It must be easy to complete the purchase directly on mobile devices.

2. Give something extra

Give something extra to the receiver such as free shipping or a discount, to make sure the purchase is made.

3. Recommendations

Present relevant product recommendations.


You’re abandoned cart emails will be extraordinary if you add the following:

  • Don’t wait sending the email, at the most a couple of hours after the visit.

  • Subject line must be relevant so that the recipient quickly understands what the message is about.

  • Add the forgotten item directly in the message so the recipient recognize the product.

  • Make it easy for the recipient to complete the purchase, ie create a landing page with clear content for what the recipient needs to do to complete his purchase.

https://www.dotmailer.com/hitting-the-mark

Writer: Sofie Kulling