Did Black Friday blow your business?
Today is November 24, 2017, and BLACK FRIDAY. Clearly this is an interesting phenomenon where you, as an e-commerce, actually have a chance to increase sales and test new ideas for different campaigns. We have summarized a few things to think about how to create a successful campaign. So start sketching for the 2018 campaign as soon as possible.
Planning, planning planning...
The best part is to get ideas from successful campaigns already as you plan your campaign / marketing efforts. Plan your Black Friday campaign in when setting your marketing plan for the year.
Do not forget to increase the performance of the server, otherwise the page may become, customers stuck at checkout or at worst, the page goes down completely.
Review the discount rules a few days before and try to make sure everything works.
If you expect large sales of certain goods, buy larger quantities, then you may want to shop for the goods at a better price.
Give really good discounts
Try a really substantial discount for a limited time, to see the effect of the discount.