My time as a trainee at NWT
My name is Emelie Lüning and I have gotten the opportunity to work as a trainee and be a part of how they work at Nordic Web Team during a period of two weeks. Even though I was only there for two weeks, I have gotten a bigger view and understanding about how the workflow works in digital marketing. In order to get more value in how to integrate and reach out to already existing customers but also potential customers.
During these two weeks I have been learning about the way you should think as a digital marketer. By following up on how to think from start in creating valuable content that is contributing in increasing brand awareness, increased conversion and any other goals the company has with enhanced digital marketing. It is important that the companies understand the importance in this. With the right tools and resources they can reach and influence a large potential market that otherwise is easily missed. It also creates greater credibility with the customer if the company creates relevant content for its audience. This can be crucial when the customer is to make a decision for which company in the industry that considered best to suit the customer's preferences.
Through good cooperation between the various players in the company, they strive to create the best possible content for different digital channels. I got to work very independently but help was offered when needed. It was very instructive when I was able to work on my own to create content with the information I received, I have been writing two different blog posts that have been published on Nordic Web Team’s blog, https://nordicwebteam.com/blog/item/Dotmailer-vs-Mailchimp/ and https://nordicwebteam.com/blog/item/3-reasons-why-product-videos/. Here I was able to search for information about the different fields and shape the design of the posts themselves. In addition to creating content, I've focused mainly on learning how Google Adwords works through many great English articles, as well as Google's own information to successfully get my very own certification in the Google Adwords Fundamentals.
These have been two very educational weeks with many new interesting things to learn. I am very grateful that Nordic Web Team accepted me and I have definitely gained a lot of experience and knowledge I will take with me in the future! Thanks!