Create value for customers in 6 ways

Create value for customers in 6 ways

Create value for customers in 6 ways Your target group, ie your customers and your future customers, is clearly the most important thing for you to run your business. But how much have thought about the buyer experience? Do you know what kind of information your customers are looking for when searching for a particular product and what factors can be crucial for the customer to choose to buy from your webshop and not another supplier? If you go to yourself when you buy things online. Wha...

Create value for customers in 6 ways

Your target group, ie your customers and your future customers, is clearly the most important thing for you to run your business. But how much have thought about the buyer experience? Do you know what kind of information your customers are looking for when searching for a particular product and what factors can be crucial for the customer to choose to buy from your webshop and not another supplier?


If you go to yourself when you buy things online. What factors and information make you buy a product in a webshop and not another? Is it because it has the lowest price or what is it really deciding that there will be a purchase or not? Was it taking too long? Was it a lot of irrelevant information? Try to enter yourself into the user's seat, or why not invite a test group to get an “outside-in perspective.


Google's services clearly provide you with statistics and indications of actions on what you can do to optimize your pages, but what more can you do to drive traffic to your website, make them stay and actually buy. By writing enough interesting information and presenting it for the reader at the right time on the subject, you can get closer the target. And this will also boost your SEO. One idea is the connection between different articles and presentation of  products that are related to the subject. We believe that you can add a lot of value to the buyer by offering the following 5 attributes:


  1. Offer information about your products

Whatever you are selling, most people wish to get to know more about the product. And in general, the more expensive the product is, the more information is needed. For example, if you sell expensive products, most people who want to buy this reading need to read quite a bit before deciding.


For example, if you sell cheaper products such as cosmetics or clothes, you may not need so much time to decide. But you can still demonstrate your expertise in the field. What questions do customers usually ask when buying a new product and show that you are a supplier that actually knows what questions that are important and publish this information. But try to avoid to publish information that is not necessarily needed.


2. Articles with general information

Start with general information. A general guide with: "How to choose the right product..".

What should you think of in general, the pros and cons, the price, the life span, a new product  or used one etc.

3. Articles with specific information

So far, you know roughly what topic the buyer / reader is interested in. Then you can also present different options of specific guides and information: "3 advantages with choosing this product...".


4. Present Related Articles

Try lifting the right things to answer the correct questions that may arise. And present items that might be interesting to the buyer..


5. Give the reader different suggestions for products

By presenting product suggestions for each article and use your expertise to suggest different types of products after each article that the reader might be interested in.


6. Create tags with categories can help customers find the information they search for

Tag articles with often searched for categories may help the customers find the information they search for. And under these categories you collect all information about the category, specific or general articles.