4 (easy) ways to improve your digital customer service
Is it even possible to send out email campaigns or other information to customers where they get enough value of what you communicate?
Whit this in mind you can try to create valuebased information for your customers. By sending information about that customer forgot to complete a purchase and left the products in the shopping cart, is relevant information to send to your customer. More complex products demands another type of service so a guide or a live chat can be relevant to use.
The physical store
When you enter a physical store, you expect a certain service, for example, that the expedition asks what they are interested in and if they can help. For example, if you try to try for example trousers, the expedition may suggest complementary products such as any type of top that fits or why not belt. These are just 2 examples that you can actually do digitally. If you look at the meeting in a physical store and translate it into the digital meeting, you might find some parts that are actually experienced as customer service.
Improve your customer service by using digital communication
With the help of the communication below, it is actually possible to create email campaigns that are as relevant to the customer that they experience the digital feedback as a good customer service:
1. Abandoned cart
It's so easy to get things between them and to be involuntarily interrupted. 79% of all shopping carts are forgotten. Therefore, it may be helpful if a reminder is sent.
2. Order follow up
A mail after the customer has received his goods. Is the customer satisfied and might be interested in peeking on complementary products. Or give the customer a chance to return if they are not satisfied.
3. We miss you
A friendly reminder of the customer has not been active on x number of days. Submit newcomer suggestions on products that the customer may be interested in based on customer search and purchase history.
5. LiveChat/ Zendesk
Live chat where you can offer help if the customer needs to ask something?