4 ways to boost your B2B shopping experience
B2B buyers expect your eCommerce site to be just as searchable, and personalized as B2C sites are. B2B shopping experience involves personalization.
1. Make it easy for your customers
Help your customers by making it easy for them to navigate and find the products they are searching for by using intuitive navigation and search. Filtering, sorting by business rules, synonyms, and autosuggest is a quick and effective way to convert customers in the fewest clicks possible.
2. Personalization with targeted messaging
Customers want you to anticipating their specific needs and that you understand their business. Account personalization enables you to customize their experiences and deliver targeted messaging that simplifies the ordering process.
3. Dynamic pricing
Dynamic pricing allows prices to reflect pre-configured business rules and negotiated contract pricing terms. Tailoring your pricing can improve customer relationships and profitability.
4. Relevant product recommendations
Every buyer want convenience of retail shopping experiences, so even B2B customers. So you need to be able to generate product recommendations based on your customers’ tracked shopping habits.