dotdigital is a smart email marketing software and marketing automation 

dotdigital has smart functions that allow triggered emails such as "transactional emails", for abandoned carts. 

Nordic Web Team made the cut at the dotties 2018

Yes, we made it! Nordic Web Team is one of 3 finalists of dotmailers 2018 "the dotties" in the category "The Agency of the year – Rest of Europe" Read more about the event >>

56% fail to send abandoned cart emails

56% fail to send abandoned cart e-mails (ROI) on e-mails for "abandoned carts" is huge. So you get surprised when you realize that 56 out of 100 brands reviewed in dotmailers 'hitting the mark 2018' study fail to send abandoned carts e-mails. So help your customers to buy your products by start sending out abandoned cart e-mails. 3 things to include in your “abandoned cart email” 1. Mobile first It must be easy to complete the purchase directly on mobile devices. 2. Give something extra Give something extra to the receiver such as free shipping or a discount, to make sure the purchase is made. 3. Recommendations ...

The best from Email Best Practice Workshop

• How to identify suitable email marketing tools • The best practice frameworks to succeed with email • Techniques to incorporate into your email programs • Basic automation programs you should be using • Advanced programs you should consider • How to build a successful automated program • How to understand and implement your data How to get the presentation? Download presentation...

Marketing automation - Personalized messages provide higher conversion

Marketing automation - Personalized messages provide higher conversion Automate personal messages that provide relevant and personal content based on customer search and purchase history. These emails are service-based and not sales-based and therefore have a higher opening rate. 1. Welcome ProgramBased on customers search- and purchase history.  2. Interrupted search Bring the customer back to the site using dynamic content to create a personalized message.  3. Abandoned shopping cart On average, 68% of all shopping carts are abandon. A personal message in due time increases the chance of returning and completing the purchase. 4. Recommended products Personalized e-mail messages containing product proposals based on purchase ...

Increase sales on Black Friday with email marketing

Increase sales on Black Friday with email marketing Swedes traded goods for 3.6 billion SEK during Black Friday 2016. This is the result from a survey conducted by PostNord. Consumers are getting more aware of the offers they can get during Black Friday. Nordic Web Team and dotmailer give you some ideas “how to” to use Email marketing to increase sales. 1. Use discount to drive engagement Consumers are used to get discounts on Black Friday. Start with summarize which products and offers that created the greatest demand last year. Use this knowledge to create email offers for this year. Offers you know ...