Digital Marketing

Digital Marketing


We grew from 9 employees when I started in 2015 and today we are 19

“We grew from 9 employees when I started in 2015 and today we are 19” Often you get hooked on job ads with phrases such as “awesome and friendly working environment” and “easy going management”, but is it really like this? We got curious about what makes people leave companies and transition to a new opportunity once that comes into their attention. Awarded with Di Gasell We are proud to be awarded with Di Gasell, but in the end what helps us to get it are the people, their work, their time and their dedication. We still grow rapidly We started in 2011, since ...

Create value for customers in 6 ways

Create value for customers in 6 ways Your target group, ie your customers and your future customers, is clearly the most important thing for you to run your business. But how much have thought about the buyer experience? Do you know what kind of information your customers are looking for when searching for a particular product and what factors can be crucial for the customer to choose to buy from your webshop and not another supplier? If you go to yourself when you buy things online. What factors and information make you buy a product in a webshop and not another? ...

How to recruit Millennials

Millenials - People based on internet? Nowadays, it is all about the millennial generation. The buzz (now) is on (those) people based on the internet, that recruiters are drawing up strategies and try to figure out how to recruit them. From my point of view slang and funny abbreviations introduced in job ads, inmails which start with “Do you want a new job to complain about?, this is the today's reality The conclusion is : millennials are picky, which is not necessarily a bad thing; it just makes recruiters accumulate some extra pressure and also, funny enough, turning them into LinkedIn/...

7 things to solve before the new GDPR

Cookies. There is already a law about this but what you have to do is to get the visitor's permission to use cookies on the website and also tell the user how this information will be used. Opt-in is a must. It is no longer possible to provide opt-out (eg unsubscribe). Now one must actively choose to share their personal information. Make sure there are no ticked checkboxes and no hidden conditions in fine text. Make sure that the information you have if the customer is correct.  So if customers update their tasks in a system, make sure it is ...

The best from Email Best Practice Workshop

• How to identify suitable email marketing tools • The best practice frameworks to succeed with email • Techniques to incorporate into your email programs • Basic automation programs you should be using • Advanced programs you should consider • How to build a successful automated program • How to understand and implement your data How to get the presentation? Download presentation...

Marketing automation - Personalized messages provide higher conversion

Automate personal messages that provide relevant and personal content based on customer search and purchase history. These emails are service-based and not sales-based and therefore have a higher opening rate. 1. Welcome ProgramBased on customers search- and purchase history.  2. Interrupted search Bring the customer back to the site using dynamic content to create a personalized message.  3. Abandoned shopping cart On average, 68% of all shopping carts are abandon. A personal message in due time increases the chance of returning and completing the purchase. 4. Recommended products Personalized e-mail messages containing product proposals based on purchase and search history increases the number of purchases ...

Did Black Friday blow your business?

Today is November 24, 2017, and BLACK FRIDAY. Clearly this is an interesting phenomenon where you, as an e-commerce, actually have a chance to increase sales and test new ideas for different campaigns. We have summarized a few things to think about how to create a successful campaign. So start sketching for the 2018 campaign as soon as possible. Planning, planning planning...The best part is to get ideas from successful campaigns already as you plan your campaign / marketing efforts. Plan your Black Friday campaign in when setting your marketing plan for the year.  Increase performanceDo not forget to increase the performance of ...

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