Digital Marketing

Digital Marketing


My time as a trainee at NWT

My name is Emelie Lüning and I have gotten the opportunity to work as a trainee and be a part of how they work at Nordic Web Team during a period of two weeks. Even though I was only there for two weeks, I have gotten a bigger view and understanding about how the workflow works in digital marketing. In order to get more value in how to integrate and reach out to already existing customers but also potential customers. During these two weeks I have been learning about the way you should think as a digital marketer. By ...

3 reasons why you can increase your sale using product videos in e-commerce

3 reasons why you can increase your sale using product videos in e-commerce Humans are visual creatures - it’s in our DNA. Our brain optimizes the processing of visual information very well because our brains are constantly evolving for the better. We are constantly trying to find different solutions to simplify our lifestyles, and video is one thing in the right direction. It requires very little energy from our brain to watch a video, it’s comfortable, right? Why should you use product videos in e-commerce? A part of the brain called the mammal brain is the center of all ...

Dotmailer vs Mailchimp

Want to become a better marketer? Dotmailer and Mailchimp are two different types of email marketing services online. There are both pros and cons in using them, Mailchimp is a free service advice where both small to large business can make basic emails. From another point of view you usually get what you are paying for, and it is the same here. With Dotmailer you make an investment to get that little extra, which can make a huge difference and give your brand a more professional impression. Dotmailer offers you a top-quality marketing automation platform to improve your business by ...

"I guess I wanted to be a ballet dancer"- our Digital Marketing specialist has spoken

"I guess I wanted to be a ballet dancer"- our Digital Marketing specialist has spoken At Nordic Web Team we strive to be pioneers in our line of work, but also have and instill greater stability and job security for our teammates. Sofie joined us in October 2017 and she fit right in. Her experience and also her easy-going personality is by far what we expected her to be. Safe to say, we enjoy every day working because we are surrounded by smart and vivacious people. We cannot say we have discovered the recipe for success, but we remind ourselves ...

We grew from 9 employees when I started in 2015 and today we are 19

“We grew from 9 employees when I started in 2015 and today we are 19” Often you get hooked on job ads with phrases such as “awesome and friendly working environment” and “easy going management”, but is it really like this? We got curious about what makes people leave companies and transition to a new opportunity once that comes into their attention. Awarded with Di Gasell We are proud to be awarded with Di Gasell, but in the end what helps us to get it are the people, their work, their time and their dedication. We still grow rapidly We started in 2011, since ...

56% fail to send abandoned cart emails

56% fail to send abandoned cart e-mails (ROI) on e-mails for "abandoned carts" is huge. So you get surprised when you realize that 56 out of 100 brands reviewed in dotmailers 'hitting the mark 2018' study fail to send abandoned carts e-mails. So help your customers to buy your products by start sending out abandoned cart e-mails. 3 things to include in your “abandoned cart email” 1. Mobile first It must be easy to complete the purchase directly on mobile devices. 2. Give something extra Give something extra to the receiver such as free shipping or a discount, to make sure the purchase is made. 3. Recommendations ...

Create value for customers in 6 ways

Create value for customers in 6 ways Your target group, ie your customers and your future customers, is clearly the most important thing for you to run your business. But how much have thought about the buyer experience? Do you know what kind of information your customers are looking for when searching for a particular product and what factors can be crucial for the customer to choose to buy from your webshop and not another supplier? If you go to yourself when you buy things online. What factors and information make you buy a product in a webshop and not another? ...

How to recruit Millennials

Millenials - People based on internet? Nowadays, it is all about the millennial generation. The buzz (now) is on (those) people based on the internet, that recruiters are drawing up strategies and try to figure out how to recruit them. From my point of view slang and funny abbreviations introduced in job ads, inmails which start with “Do you want a new job to complain about?, this is the today's reality The conclusion is : millennials are picky, which is not necessarily a bad thing; it just makes recruiters accumulate some extra pressure and also, funny enough, turning them into LinkedIn/...

7 things to solve before the new GDPR

Cookies. There is already a law about this but what you have to do is to get the visitor's permission to use cookies on the website and also tell the user how this information will be used. Opt-in is a must. It is no longer possible to provide opt-out (eg unsubscribe). Now one must actively choose to share their personal information. Make sure there are no ticked checkboxes and no hidden conditions in fine text. Make sure that the information you have if the customer is correct.  So if customers update their tasks in a system, make sure it is ...

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