The digital transformation has finally reached B2B business. B2B has undergone a transformation and, according to Magento, 71% of all purchases in 2017 start with a search instead of a phone call. Furthermore, the survey “The Forrester Wave” indicates that buyers wants to be able to track old orders and add new ones without a traditional face to face meeting or phone call. They want flexible ways to buy products.
– “There will be greater demand as more B2B companies adopt digital strategies driven by the desire to meet increased customer expectations and to streamline processes we can see that Nordic Web Team is focused on B2B and understands the opportunity and requirements”, said Stephanie Kershaw Channel Sales Manager Nordics, Magento
– “We are having a growing trend with traditional B2B companies in the Swedish market that want to switch from older platforms solution that allows recommendations and personalization in the same way as a B2C platform. Many are relieved that it is ultimately easy to run modern B2B e-commerce. “Says Jonas Wärngård, CEO of Nordic Web Team.
Nordic Web Team has grown rapidly since its inception in 2011 and is today about 20 employees. Nordic Web Team works with e-commerce solutions on the Magento platform for both B2B and B2C. Since autumn 2017, it has been decided to make a major investment in the B2B business area.
– “Older systems are still speaking of mobile adaptation the year of 2017 which makes the decision of switching to a modern (and responsive) platform very easy,” said Martin Ericson, Senior Project Manager at Nordic Web Team.
Writen by: Sofie Kulling