Magento Commerce is one of the world’s largest B2B e-commerce platforms and is a leader in the top lists of Internet Retailer and Forrester. It is used by major brands such as Liebherr and Canon Since the launch of the new version of the upgraded B2B, Magento strengthens its position as a market leader in the area.

1. What is Magento Commerce B2B

Magento Commerce is based on Open Source and is a full-scale e-commerce platform for B2B and B2C. The platform is available as both Platform as a service (PaaS) via Magento Commerce Cloud, but also as “on premise”. Unlike a SaaS, you can customize this platform the way you want and you are not locked to the platform’s limitations. You will thus be able to get the modules you want, third party services, etc. Easily, you can create a unique competitive advantage through customizations where SaaS may feel locked.

2. Which companies is Magento Commerce suitable for

Magento Commerce fits those companies that already have established e-commerce, or established companies that are in the process of opening e-commerce or simply an e-commerce with high ambitions. Suitable for all industries.

3. What are the most important features?

There are many complete integrations to business systems, allowing you to save 100’s of hours. There is also the possibility to integrate into any business system if an integration is missing or needs to be adapted.

Magento offers a number of important B2B features

  • Customer groups and company structure
  • Quotations and quotation request
  • Quickboards and recurring orders
  • Individual product catalogs and prices
  • Responsive design
  • Advanced search and navigation

All in all, the platform achieves almost all requirements already “out of the box”.

4. What does the license model look like?

It is based on how much you sell. Magento has a custom license model that is beneficial to B2B businesses.

5. What are the limitations?

The customer’s budget and knowledge sets the limitations. There is actually no limitation around the platform itself.

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