WA or Progressive Web Apps (PWA Studio in Magento) is an application similar to other apps you download via the App Store or Google Play. Instead you get an instant loading, mobile app feel/features and fantastic ux, everything works in the browser. This is pretty much what PWAs does πŸ™‚ We explain 3 reasons why you should cnsider  in start using PWA.                                                                                                                               

1. Speed – Faster website and faster interaction

PWA makes the page faster with the help of a new frontend framework and API. So this new API interact faster with the user.

2. Improves usability of your webshop

People cancel their purchase if they are forced to download an app externally in App Store or at Google Play. With PWA you avoid this. PWA increases the usability since the user doesn’t have to download the app before it can be used, you just download it on the page. PWA also works if you happen to go offline, you can continue and complete the purchase once again online.

3. Increase sales

PWA creates the opportunity to:

  • Deliver a great user experience
  • Allows users to always make their purchases

Even if the user happens to be offline, the page is saved so that they can complete the purchase when they are back online again. The result = increase sales.

“53% of users will abandon a site if it takes longer than 3 seconds to load!”

Writen by: Sofie Kulling

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